Customer focus - Import export

This book is one of a series of books entitled Essential Skills for the Public Sector. It sets out the fundamental principles of marketing and applies them to a public sector context. The content includes the marketing mix, how to develop a marketing plan, market research techniques and examples of how to implement a marketing strategy and plan. Effective marketing helps with customer focus and best use of resources. Whether or not the public service is in a competitive environment, managers should see marketing as part of the management process. There are worked examples and practical exercises which allow the theory to be put into practice, encouraging self-development and continuous improvement. The style is simple, easy to read, and accessible to staff at all levels within an organisation. An essential addition to a manager’s toolkit of skills and knowledge, and highly recommended reading.