Customer focus - Import export

We specialise in the design, manufacture, and installation of premium quality wooden lockers – for offices, staff rooms, educational establishments including schools and colleges, healthcare settings needing antibacterial lockers, luxury spas, hotels, golf and other sports clubs. Our bespoke solutions can be found in spa treatment rooms in some of the leading spas and hotels around the country. Commercial washrooms can be designed to fit seamlessly into any environment. Our experience, knowledge and customer focus set us apart from the rest, allowing us to offer a fully bespoke service, from design through to installation. Established 1990, our team works with private and public sector clients, architects, designers and contractors across the UK and overseas.

HCP serve its global customers through ten world-class production facilities with locations in USA, Mexico, Europe and China. HCP Packaging are investing significantly in their global manufacturing facilities, optimising synergies to increase the offer both in terms of technology and geographic positioning. A team of highly experienced and skilled engineers underpin a culture of top-quality and efficient manufacturing practices. HCP’s end-to-end approach ensures that full scrutiny can be given to every project from initial ideation and prototypes through to the final product rollout. As speed-to-market is increasingly an area of focus for customers and with emerging markets in Asia and Latin America, an international approach ensures the latest technologies can be accessible to all customers.

This book is one of a series of books entitled Essential Skills for the Public Sector. It sets out the fundamental principles of marketing and applies them to a public sector context. The content includes the marketing mix, how to develop a marketing plan, market research techniques and examples of how to implement a marketing strategy and plan. Effective marketing helps with customer focus and best use of resources. Whether or not the public service is in a competitive environment, managers should see marketing as part of the management process. There are worked examples and practical exercises which allow the theory to be put into practice, encouraging self-development and continuous improvement. The style is simple, easy to read, and accessible to staff at all levels within an organisation. An essential addition to a manager’s toolkit of skills and knowledge, and highly recommended reading.