Packaging innovations - Import export

As more and more consumers look for holistic beauty solutions to counteract the stress, pace and environmental factors affecting their skin, HCP is excited to launch a new collection of skincare pumps and packaging suitable for a wide variety of complexion products. HCP has made a substantial investment in innovation and manufacturing capability to develop and industrialise a new patented pump system, called ‘Affinity’. HCP are proud to present the initial launch of the ‘Affinity Atmospheric Pump’, with the ‘Affinity Airless Pump’ to follow.

Combine high-performance lash results & revolutionary eco-credentials... Showcased in the SS21 eco-trend collection ‘Hush’, the stock 13mm Standard Waterproof Mascara perfectly demonstrates that packaging can be both beautiful and sustainable. The white cap is moulded in 100% R-ABS with light grey 'drizzle' decoration and the black bottle (OFC: 12.7ml) is presented in 100% R-PET; a significant reduction in the amount of virgin material used to manufacture this item. The innovative Feather Comb applicator is the outstanding revolution of this item: precision moulded in black EcoWood, the raw bio-based material is completely plastic-free, carbon neutral and exclusive to HCP. The comb-style brush has widely spaced bristles to achieve excellent separation and lengthening results, while the feather-shaped profile has a tapered tip to groom brows or reach inner and outer corner lashes.

HCP are industry leaders in the design, development and manufacture of innovative packaging solutions for the skincare, fragrance and colour cosmetics sectors. Whether working with a brand via stock packaging or generating original concepts, HCP provide a full design, manufacture and finishing service with quality, innovation and creativity in mind. HCP’s catalogue of standard components is highly extensive – it features over 500 individual items across a number of categories, including compacts, palettes and kits, lipsticks, mascaras (with moulded or fibre brushes), eyeliners, lip gloss, brow packaging, powder pots, jars, tottles, bottles and other caps/closures. HCP recognise that for some projects, full custom design and manufacture is not an option. For this reason, HCP's ability to transform stock packaging with expert design input and the latest finishing techniques is second-to-none in the industry.

Vision One has been helping brand owners develop and improve their packaging through our innovative packaging research for the past 20 years. PackProbes' testing approach has developed a reputation for providing great insights and optimise sales. PackProbe's advanced and award-winning powerful features incorporate system 1 thinking to recognise the autopilot decision we make without us even knowing, along with the ability to combine with our Eye-Tracking Research, AI Visual Attention Analysis, and Virtual Shopping or Virtual Shelves to combine with your testing to provide the ultimate research solution for your design. This insight will not only improve your sales, but help you understand the elements of your pack and design which work for you and what doesn't, helping with future development not only for this specific design. We help you chose the right pack and design for your product with confidence.