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The single most important thing you can do to increase your local SEO ranking is to claim, optimise the keep current, your Google Business Profile. This is often the first interaction many users have with your business, as Google’s search engine ranking page is becoming the new homepage for most brands.. So a fully complete and optimised GBP profile is paramount to your success online. Several search engin ranking signals are related to not just having a GBP listing, but optimising it by choosing the correct categories, adding pictures, getting reviews, responding to reviews, and so on. Managing this effectively can be time consuming, which is where web-aviso can assist.