Marketing strategies - Import export

A major reason for failure by foreign start-ups and large corporates alike, who try to enter a foreign market, is their failure to understand that all markets are not the same. Assuming that because your products or services sells well in your home market, they will also sell well in any foreign market. Quite often the research they base this on is tainted by their own bias and a belief that by simply duplicating what they do at home they can succeed abroad. Using an outsides consultancy who is based in the local market takes away that bias. The team at Evestico have many years’ experience of international marketing, so when it comes to the UK they understand the many pitfalls foreign company selling into the UK can make. In addition, entering a new market poses many strategic challenges since the company needs to understand not just the market’s width but also its depth.

The importance of online platforms in the sales process is constantly increasing, so it is imperative that the message and appearance of your brand are clear and reflect the values and quality of your product range.Creation of a corporate identity Revision of the current corporate identity Study of packaging solutions Branding Creation of an online and offline marketing strategy Implementation of the marketing and branding strategy (online, offline, social media) Implementation of marketing campaigns Creation of the brief for the branding and design team

As part of our online marketing agency service at DMMBlitz we provide a digital marketing consultation service. Not only do we act as a provider of internet marketing services but also advise, audit and carry out feasibility studies, assessments and audits of the best online marketing channels to fit a businesses exact needs and requirements within your scope of carrying out business online and offline.

This book is one of a series of books entitled Essential Skills for the Public Sector. It sets out the fundamental principles of marketing and applies them to a public sector context. The content includes the marketing mix, how to develop a marketing plan, market research techniques and examples of how to implement a marketing strategy and plan. Effective marketing helps with customer focus and best use of resources. Whether or not the public service is in a competitive environment, managers should see marketing as part of the management process. There are worked examples and practical exercises which allow the theory to be put into practice, encouraging self-development and continuous improvement. The style is simple, easy to read, and accessible to staff at all levels within an organisation. An essential addition to a manager’s toolkit of skills and knowledge, and highly recommended reading.

Let DMMBlitz manage your company’s social media marketing presence. Our certified experts will use individual or a combination of social media platforms from the industry’s top players Facebook, Instagram, Twitter and LinkedIn. Promote your business, products and services across social media networks. Give your digital marketing a social twist and use DMMBlitz as your business’s social marketeer. Social media marketing services are an extremely diverse area to cover with endless possibilities for a successful digital marketing strategy. At DMMBlitz we cover social media management from several aspects, paid ads & social content updates. Content, ads copy and targeting will be fully optimised to fit your social marketing strategy. We’ll leave the social engagement to you, as you know your customers best!

At DMMBlitz we develop top quality bespoke website design solutions for our clients. Online marketing should now be at the forefront of every business’s marketing strategy, as a digital marketing agency we provide full web development services using the latest and most up to date technologies available. After consultation and discussion on your business’s internet marketing expectations we will propose the best solution to fit your company’s individual needs. No matter what your requirements, we will create a tailored web design service for you.

As an SEO agency it’s our job to get your business as high as possible in organic search results for search terms related to your company. This is done by optimising content for specific keywords or keyword phrases which will rank your business high in searches and drive high quality traffic to your website and business. These are called SERP results or the Search Engine Ranking Position. SEO should be carried out for your online marketing presence as part of your business’s digital marketing strategy, if you used our web design service your business’s website will be on-page and technical SEO tuned already. We offer several tiers to fit any business’s online SEO performance marketing requirement, and packages are also available which combine multiple digital marketing services. Contact us for more details.

Conversion rate optimisation or CRO is the term used to define the optimisation of online content for conversions. Conversions can take on multiple forms which are usually linked to KPIs. Conversions are desired actions that should be measured. A few examples are, filling out a form, clicking through to a contact page, adding items to a cart or completing checkout. These actions form the basis and purpose of any online marketing presence and are key to any digital marketing strategy. As such the optimisation of conversions and resulting increase in the conversion percent will lead to higher conversion numbers and increase in the effectiveness of an online marketing campaign.

As a leading provider of market entry and marketing services for the industrial automation and logistics sectors, we understand the importance of market intelligence in developing successful strategies. Our market intelligence service and report writing provide you with valuable insights into your target market, allowing you to make informed decisions and stay ahead of the competition. Market intelligence is crucial for any business looking to enter a new market or expand its existing operations. By gathering and analysing data on market trends, customer behaviour, and competitor activity, you can identify opportunities and threats, assess demand for your products or services, and develop a clear understanding of your target audience.

Our consulting services for vendors and distributors of industrial automation hardware and software can help you achieve your goals. With our expertise and knowledge of the UK market, we can guide you through the process and help you navigate the challenges of doing business in a new environment. Our services are tailored to meet the unique needs of your business. We offer: - Market entry strategy development - Market research - Competitive analysis - Marketing and sales support Evestico can help you identify the best opportunities for growth and develop a plan to achieve your goals.

We’ll create a content marketing strategy that builds a consistent brand experience for your audience. This strategy will extend your reach and provide better brand engagement. Reliability and trust are given; our approach combines them with an ability to surprise. We are genuinely ambitious for our clients and always act to exceed their creative and commercial expectations.

A marketing competitor analysis should be a critical part of a business marketing strategy. We have found that many companies had started some kind of competitor analysis when looking to first develop a digital marketing strategy and then failed to return and complete it, which has hampered them from making informed marketing decisions, and then wondered why their search results were suffering. At web-aviso, we can provide you with the right advanced tracking and marketing tools, and assist you with an effective competitor analysis solution - or you can outsource a managed service from us

Figures show that companies can add 30% to their sales by engaging with social media. This online channel allows you to action potential clients and generate new leads/sales. Our social media marketing strategy increases brand awareness, aids in customer retention and helps with new business acquisition. The social landscape is ever-changing – it isn’t just Facebook, Instagram, Twitter and Linkedin. We are proud of our expertise in strategy, consultation, writing, photography, editing and brand management across a host of social platforms.

LET’S WORK TOGETHER We build and manage online assets that represent your business and the vision that you have. Then we help you drive targeted traffic using paid ads while your content percolates and catches up organically in the background. We know how to find your customers in the right place and at the right time. Let’s acquire and retain those with the highest lifetime value through SEO, email, paid search, display, paid social, influencer, and affiliate marketing. Let’s build a beautiful, high-converting website that drives revenue and accelerates your brand. You need to put the right digital marketing strategies to work to win online! If you not winning … Let’s fix it!

Vision One has been helping brand owners develop and improve their packaging through our innovative packaging research for the past 20 years. PackProbes' testing approach has developed a reputation for providing great insights and optimise sales. PackProbe's advanced and award-winning powerful features incorporate system 1 thinking to recognise the autopilot decision we make without us even knowing, along with the ability to combine with our Eye-Tracking Research, AI Visual Attention Analysis, and Virtual Shopping or Virtual Shelves to combine with your testing to provide the ultimate research solution for your design. This insight will not only improve your sales, but help you understand the elements of your pack and design which work for you and what doesn't, helping with future development not only for this specific design. We help you chose the right pack and design for your product with confidence.

We offer a full range of concept screening and concept testing techniques and have extensive experience in both consumer and B2B markets. For example, this includes food and drink, FMCG, technology, travel and financial services. Our IdeaProbe tool uses system 1 thinking to focus on the emotional aspect of decision-making within short time frames. Concept & Design Tests allow you to provide multiple avenues of looks and ideas, to understand the different levels of appeal and interest from your consumers; it can also provide you with meaningful data towards perceived features and benefits to price perceptions, so you can truly relate your product into how it would fare in the shop. These early adopters allow you to understand and realise from a early stage whether there's traction behind an idea, and safe yourselves from the potential of an embarrassing flop.

With millions of content being written and published online everyday, how do you make sure that yours is found by your desired audiences? Social media networks, blogging platforms, news & press outlets are inundated with businesses from big brands to SME’s & individuals all desperately competing with each other to get their messages read, heard & acted upon. Your content is one of the most valuable assets that you possess. High quality content is key to growing your brand stature, influence and resonance with your target audiences. Our team delivers high impact content from in-depth articles and blog posts to slides, pdf’s, videos, infographics and podcasts. Contact us at content@digitalhound.co.uk to find out more...