Markets - Import export

This book is one of a series of books entitled Essential Skills for the Public Sector. It sets out the fundamental principles of marketing and applies them to a public sector context. The content includes the marketing mix, how to develop a marketing plan, market research techniques and examples of how to implement a marketing strategy and plan. Effective marketing helps with customer focus and best use of resources. Whether or not the public service is in a competitive environment, managers should see marketing as part of the management process. There are worked examples and practical exercises which allow the theory to be put into practice, encouraging self-development and continuous improvement. The style is simple, easy to read, and accessible to staff at all levels within an organisation. An essential addition to a manager’s toolkit of skills and knowledge, and highly recommended reading.

With millions of content being written and published online everyday, how do you make sure that yours is found by your desired audiences? Social media networks, blogging platforms, news & press outlets are inundated with businesses from big brands to SME’s & individuals all desperately competing with each other to get their messages read, heard & acted upon. Your content is one of the most valuable assets that you possess. High quality content is key to growing your brand stature, influence and resonance with your target audiences. Our team delivers high impact content from in-depth articles and blog posts to slides, pdf’s, videos, infographics and podcasts. Contact us at content@digitalhound.co.uk to find out more...

Introducing BrandVision, Our pioneering brand tracking research tool. At Vision One we focus on the key performance indicators and metrics that drive growth unlike the traditional trackers out there. BrandVision is Brand Tracking, done right. Ideal for global and international or country by country tracking, BrandVision is unique to the typical off-the-shelf systems. We allow you to monitor consumer and market trends with our 9 key metrics which measure your brand health performance both as a snapshot or overtime. These metrics allow you to understand both your status within your market and your competitors, providing you with the knowledge of the gaps in the market, and having the true representation of what the consumers want. Our insights will help fast track your brand forward to successes, with the ability to grow and support your brand throughout the future.

AdProbe is based on the ground-breaking report by Les Binet and Peter Field into advertising effectiveness in their report ‘Marketing in the Era of Accountability‘. Our framework and approach to Ad Testing have been designed to optimise ROI. AdProbe incorporates new innovative ideas that can help develop that initial creative pitch into a fully executed Advert. The ability to hear from your targeted consumer and catching those mistakes before it's too late is vital, and so AdProbe provides you with the maximum efficiency and confidence going into your Ad Campaign, which everyone wants, right? AdProbe can also be used to compare and contract your advert with your competitors, so you can see where both your brand and others are valued and ranked from the target audience, again providing insight into where your advertising executions can be improved today.

SEO company in London provides quantifiable results based SEO services. Our award-winning Digital Marketing solutions make us one of London's top SEO agencies. Digitalhound an SEO company in London, are a team of professionals who combine their individual expertise to form a highly successful agency, helping local businesses, brands and non-profit organisations to success online at the top of their respective sectors. Your business needs SEO fundamentally more than any other marketing tool if you want to see it succeed online and our services are designed to specifically improve your search rankings against those of your competitors. We employ only the very best practitioners of SEO with a minimum of 8 years experience in the field, using methods that are 100% algorithm proof and therefore what we offer is extremely unique, enabling us to permanently increase your website traffic in a safe and sustainable way.

Our veteran team are experts in the benefits and drawbacks of social media and handle every situation actively, collectively and at the behest of our clients. We have worked with large PR agencies on brand reputation management campaigns so we know what it takes to ensure your brand is seen in a positive light.

100% of our web design projects show an increase in conversion rate. For businesses that rely on online impressions for growth, web design is key to business. Internet audiences are mature and demanding so make sure your website can compete with rivals. Since 2007, we have been methodical, collaborative and profitable with our designs. Work with Digital Aesthetics to spark profits for your business because we increase revenue, grow businesses and deliver brand messages in a compelling way.

The digital world is always evolving. Having a strong online presence across social networks such as Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, Snapchat etc. is vital for your brand to blossom. At Digital Aesthetics, we understand the validity and relationship of each network with the healthcare & beauty sector and how to take advantage of that. We aid in customer retention, customer messaging and customer conversion.

PPC or Pay Per Click (often referred to as PPC advertising or Pay Per Click marketing) is the process of buying keywords or phrases relevant to your company in a Paid Search platform such as Google AdWords or Bing Ads. PPC’s customisation facilities also add value to this particular channel’s ability. We are a London-based agency in the middle of the technological bubble and handle accounts for healthcare companies in sectors including hospitals, doctors, dentists, aestheticians, dermatologists, specialists and many more. With over 10 years’ worth of experience on national and international campaigns, you can trust us to deliver results for you.

We’ll create a content marketing strategy that builds a consistent brand experience for your audience. This strategy will extend your reach and provide better brand engagement. Reliability and trust are given; our approach combines them with an ability to surprise. We are genuinely ambitious for our clients and always act to exceed their creative and commercial expectations.

DRTV ads differ from brand response advertising in that the viewer is urged to respond to the offer directly. Calls to action can range from a toll-free number on screen, a special offer or a website URL. The return on investment delivered by direct response TV advertising is among the highest possible in all advertising mediums. In comparison to social media advertising, where your brand has to fight amongst the digital chatter, the best direct-response advertising sets out a message and delivers measurable results.

A website with 15% conversion rate will have 3 times the amount of sales/leads from a website that has a 5% conversion rate. Web design and user experience are fundamental to a profitable website – we can help you realise your website goals. Good web design drives enquiries and sales on a website. We ensure that a brand’s values are always represented in our designs alongside ease of usability. We are obsessed with conversion rate and our team builds off this foundation for every website design.

95.3% of clicks online go to the top 4 results. PPC (Pay Per Clock on Google AdWprds, Paid Search or Bing Ads) is the fastest and most efficient method to generate leads, sales and make sure you rise to the top of search enquiries. PPC can produce instant results, minimising the time between investment and profit for start-ups, as well as increasing revenue quickly for larger companies. Our PPC agency team has been working on local, national and international campaigns since 2007.

Figures show that companies can add 30% to their sales by engaging with social media. This online channel allows you to action potential clients and generate new leads/sales. Our social media marketing strategy increases brand awareness, aids in customer retention and helps with new business acquisition. The social landscape is ever-changing – it isn’t just Facebook, Instagram, Twitter and Linkedin. We are proud of our expertise in strategy, consultation, writing, photography, editing and brand management across a host of social platforms.

Our experienced team understands the benefits and pitfalls of social media and deal with every situation actively and collectively. We have worked with large PR agencies on brand reputation management campaigns so we know what it takes to ensure your brand is seen in a positive light.

Our insightful and high-quality Employee Surveys take away the hassle and deliver cost-effective solutions. Online and Email surveys offer fast low-cost solutions, but we also can call upon other methods such as telephone, paper, IVR and f2f interviews.

Vision One has been helping brand owners develop and improve their packaging through our innovative packaging research for the past 20 years. PackProbes' testing approach has developed a reputation for providing great insights and optimise sales. PackProbe's advanced and award-winning powerful features incorporate system 1 thinking to recognise the autopilot decision we make without us even knowing, along with the ability to combine with our Eye-Tracking Research, AI Visual Attention Analysis, and Virtual Shopping or Virtual Shelves to combine with your testing to provide the ultimate research solution for your design. This insight will not only improve your sales, but help you understand the elements of your pack and design which work for you and what doesn't, helping with future development not only for this specific design. We help you chose the right pack and design for your product with confidence.