Is marketing - Import export

This book is one of a series of books entitled Essential Skills for the Public Sector. It sets out the fundamental principles of marketing and applies them to a public sector context. The content includes the marketing mix, how to develop a marketing plan, market research techniques and examples of how to implement a marketing strategy and plan. Effective marketing helps with customer focus and best use of resources. Whether or not the public service is in a competitive environment, managers should see marketing as part of the management process. There are worked examples and practical exercises which allow the theory to be put into practice, encouraging self-development and continuous improvement. The style is simple, easy to read, and accessible to staff at all levels within an organisation. An essential addition to a manager’s toolkit of skills and knowledge, and highly recommended reading.

With millions of content being written and published online everyday, how do you make sure that yours is found by your desired audiences? Social media networks, blogging platforms, news & press outlets are inundated with businesses from big brands to SME’s & individuals all desperately competing with each other to get their messages read, heard & acted upon. Your content is one of the most valuable assets that you possess. High quality content is key to growing your brand stature, influence and resonance with your target audiences. Our team delivers high impact content from in-depth articles and blog posts to slides, pdf’s, videos, infographics and podcasts. Contact us at content@digitalhound.co.uk to find out more...

SwiftERM ist eine prädiktive Personalisierungssoftware für E-Commerce. Sie identifiziert und erfasst zusätzliche Käufe, um den Ertrag aus jeder einzelnen Person in Ihrer Datenbank zu maximieren. Indem es die Kaufgewohnheiten und Eindrücke Ihrer Kunden beobachtet, berechnet es, was sie höchstwahrscheinlich als nächstes kaufen werden. Dann sendet es automatisch die individuellen Details dieser Produkte, um den Kauf zu provozieren und ihn zu monetarisieren. Dies ist eine ausgeklügelte zusätzliche Einnahmequelle, die Sie zu Ihrer Marketingkampagne hinzufügen können. Es verwendet einen prädiktiven Analysealgorithmus, der exklusiv für E-Commerce-Händler entwickelt wurde, insbesondere für solche mit einer hohen Frequenz von Wiederholungsbesuchen. Es ist vollautomatisch und erfordert keinerlei menschliches Zutun. Alles ist persönlich für jeden Einzelnen und beinhaltet niemals eine Segmentierung. Es liefert das höchste verfügbare Niveau an Renditen.

Introducing BrandVision, Our pioneering brand tracking research tool. At Vision One we focus on the key performance indicators and metrics that drive growth unlike the traditional trackers out there. BrandVision is Brand Tracking, done right. Ideal for global and international or country by country tracking, BrandVision is unique to the typical off-the-shelf systems. We allow you to monitor consumer and market trends with our 9 key metrics which measure your brand health performance both as a snapshot or overtime. These metrics allow you to understand both your status within your market and your competitors, providing you with the knowledge of the gaps in the market, and having the true representation of what the consumers want. Our insights will help fast track your brand forward to successes, with the ability to grow and support your brand throughout the future.

AdProbe is based on the ground-breaking report by Les Binet and Peter Field into advertising effectiveness in their report ‘Marketing in the Era of Accountability‘. Our framework and approach to Ad Testing have been designed to optimise ROI. AdProbe incorporates new innovative ideas that can help develop that initial creative pitch into a fully executed Advert. The ability to hear from your targeted consumer and catching those mistakes before it's too late is vital, and so AdProbe provides you with the maximum efficiency and confidence going into your Ad Campaign, which everyone wants, right? AdProbe can also be used to compare and contract your advert with your competitors, so you can see where both your brand and others are valued and ranked from the target audience, again providing insight into where your advertising executions can be improved today.

We understand the importance of returns management, suppression, and GDPR compliance in direct mail campaigns, and we have the expertise to handle them all. Our comprehensive approach ensures that every returned mail is tracked, analysed, and managed professionally. We use the data collected from the returns to improve your database and optimise future campaigns. This way, you can reduce the likelihood of future returns and increase the overall success of your direct mail campaigns. With our suppression services, we help you remove uninterested and unresponsive recipients from your mailing list. By identifying and suppressing these individuals, you can focus your efforts and resources on the more promising prospects who are likely to convert. We understand the importance of GDPR compliance in direct mail campaigns and ensure that your campaigns are 100% GDPR compliant by revamping and cleaning your database based on the outcome of your mailings.

Data. Design. Print. Fulfilment. Postage. Returns and Suppressions. Providing expertise at all 6 stages of the direct mail journey, our service is built around you and your campaigns. Our process allows you to select specific services, or utilise our full turnkey DM360 Direct Mail solution. We oversee your campaigns from start to finish, adapt to your needs and deliver intelligent, cost-effective results, maximising the impact and ROI of your marketing. With DM360, precise data management, reliable postage, practical design advice, and efficient print and fulfilment are all broken down to create a 6-stage direct mail journey. We can manage your campaigns from beginning to end or allow you to select the stage or stages most relevant to you. Our 6-sided solution adapts to your requirements, with unparalleled expertise in every area. Whatever you’re looking for, DM360 has you covered.

SEO company in London provides quantifiable results based SEO services. Our award-winning Digital Marketing solutions make us one of London's top SEO agencies. Digitalhound an SEO company in London, are a team of professionals who combine their individual expertise to form a highly successful agency, helping local businesses, brands and non-profit organisations to success online at the top of their respective sectors. Your business needs SEO fundamentally more than any other marketing tool if you want to see it succeed online and our services are designed to specifically improve your search rankings against those of your competitors. We employ only the very best practitioners of SEO with a minimum of 8 years experience in the field, using methods that are 100% algorithm proof and therefore what we offer is extremely unique, enabling us to permanently increase your website traffic in a safe and sustainable way.

SwiftERM uses predictive analytics to identify imminent consumer purchases and runs in addition to all other email software to ensure existing consumers maximize their maximum revenue potential.

Prévoir les achats imminents des consommateurs. SwiftERM utilise l’analyse prédictive pour calculer les préférences de produits en direct de chaque consommateur individuel afin d’identifier ce qu’il achètera ensuite. Il utilise un algorithme sophistiqué pour saisir les opportunités importantes, auxquelles le marketing ESP ne s’intéresse guère. Il inclut l’historique des achats et les impressions en direct, afin de repérer les produits qui suscitent le plus grand intérêt chez chaque individu. Ensuite, sans aucune intervention du personnel, il remplit un courriel unique pour cette personne et l’envoie au moment précis où il convient.

Runs in addition to traditional email software generating a massive ROI from existing consumers by predicting their imminent purchases, populating a curated email perpetually updated.

Our veteran team are experts in the benefits and drawbacks of social media and handle every situation actively, collectively and at the behest of our clients. We have worked with large PR agencies on brand reputation management campaigns so we know what it takes to ensure your brand is seen in a positive light.

100% of our web design projects show an increase in conversion rate. For businesses that rely on online impressions for growth, web design is key to business. Internet audiences are mature and demanding so make sure your website can compete with rivals. Since 2007, we have been methodical, collaborative and profitable with our designs. Work with Digital Aesthetics to spark profits for your business because we increase revenue, grow businesses and deliver brand messages in a compelling way.

The digital world is always evolving. Having a strong online presence across social networks such as Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, Snapchat etc. is vital for your brand to blossom. At Digital Aesthetics, we understand the validity and relationship of each network with the healthcare & beauty sector and how to take advantage of that. We aid in customer retention, customer messaging and customer conversion.

PPC or Pay Per Click (often referred to as PPC advertising or Pay Per Click marketing) is the process of buying keywords or phrases relevant to your company in a Paid Search platform such as Google AdWords or Bing Ads. PPC’s customisation facilities also add value to this particular channel’s ability. We are a London-based agency in the middle of the technological bubble and handle accounts for healthcare companies in sectors including hospitals, doctors, dentists, aestheticians, dermatologists, specialists and many more. With over 10 years’ worth of experience on national and international campaigns, you can trust us to deliver results for you.

We’ll create a content marketing strategy that builds a consistent brand experience for your audience. This strategy will extend your reach and provide better brand engagement. Reliability and trust are given; our approach combines them with an ability to surprise. We are genuinely ambitious for our clients and always act to exceed their creative and commercial expectations.

DRTV ads differ from brand response advertising in that the viewer is urged to respond to the offer directly. Calls to action can range from a toll-free number on screen, a special offer or a website URL. The return on investment delivered by direct response TV advertising is among the highest possible in all advertising mediums. In comparison to social media advertising, where your brand has to fight amongst the digital chatter, the best direct-response advertising sets out a message and delivers measurable results.

95.3% of clicks online go to the top 4 results. PPC (Pay Per Clock on Google AdWprds, Paid Search or Bing Ads) is the fastest and most efficient method to generate leads, sales and make sure you rise to the top of search enquiries. PPC can produce instant results, minimising the time between investment and profit for start-ups, as well as increasing revenue quickly for larger companies. Our PPC agency team has been working on local, national and international campaigns since 2007.

This independent beauty and lifestyle blog is ever-growing and was voted no 20 in Rebatezone's list of the Top 50 UK Beauty Blogs as well as no 12 in the Top 50 UK PR Blogs. Based in Chelsea specialising in reviewing indie beauty and lifestyle products, it has now developed into cult reading. The Amazing Blog is the brainchild of Executive Editor, Edwina Wynyard who started it in 2009. There are over 4k features to explore which provides you with interesting musings on all manner of subjects. We are part of Amazing PR and actively seek out new beauty and lifestyle products and brands to feature for free.

Figures show that companies can add 30% to their sales by engaging with social media. This online channel allows you to action potential clients and generate new leads/sales. Our social media marketing strategy increases brand awareness, aids in customer retention and helps with new business acquisition. The social landscape is ever-changing – it isn’t just Facebook, Instagram, Twitter and Linkedin. We are proud of our expertise in strategy, consultation, writing, photography, editing and brand management across a host of social platforms.

Our experienced team understands the benefits and pitfalls of social media and deal with every situation actively and collectively. We have worked with large PR agencies on brand reputation management campaigns so we know what it takes to ensure your brand is seen in a positive light.

Brand Development / Brand Creative Direction: We love nothing more than discovering new and evolving beauty, wellbeing and CBD brands. We specialise in guiding brands right from initial conception, through to launch. We pride ourselves in really understanding your brand inside out, using our expertise to help you plan your brand strategy in order to drive business growth, customer loyalty and increase sales. In the PR industry, it’s all about who you know, as well as what you know. Born from a background in journalism, our bespoke PR consultancy actively seeks out new opportunities and contacts for our brands to gain targeted exposure in the influential industry press. WE OFFER: Press releases - From new product launches to important business announcements. Marketing Literature - Brochures, leaflets, website copy, personnel biographies, blogs, articles. Industry & product award entries - Targeted exposure of your brand and key personnel in the influential industry press.

Vision One has been helping brand owners develop and improve their packaging through our innovative packaging research for the past 20 years. PackProbes' testing approach has developed a reputation for providing great insights and optimise sales. PackProbe's advanced and award-winning powerful features incorporate system 1 thinking to recognise the autopilot decision we make without us even knowing, along with the ability to combine with our Eye-Tracking Research, AI Visual Attention Analysis, and Virtual Shopping or Virtual Shelves to combine with your testing to provide the ultimate research solution for your design. This insight will not only improve your sales, but help you understand the elements of your pack and design which work for you and what doesn't, helping with future development not only for this specific design. We help you chose the right pack and design for your product with confidence.

Our insightful and high-quality Employee Surveys take away the hassle and deliver cost-effective solutions. Online and Email surveys offer fast low-cost solutions, but we also can call upon other methods such as telephone, paper, IVR and f2f interviews.

We offer a full range of concept screening and concept testing techniques and have extensive experience in both consumer and B2B markets. For example, this includes food and drink, FMCG, technology, travel and financial services. Our IdeaProbe tool uses system 1 thinking to focus on the emotional aspect of decision-making within short time frames. Concept & Design Tests allow you to provide multiple avenues of looks and ideas, to understand the different levels of appeal and interest from your consumers; it can also provide you with meaningful data towards perceived features and benefits to price perceptions, so you can truly relate your product into how it would fare in the shop. These early adopters allow you to understand and realise from a early stage whether there's traction behind an idea, and safe yourselves from the potential of an embarrassing flop.