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Offset printing is much more advanced than digital printing. In the offset printing technique, the ink is transferred by rubber-coated cylinders from aluminium plates to the substrate. The plates are created in a CTP platesetter, separately for each colour from the CMYK palette, and additionally for white and Pantone colours. Each cylinder is responsible for transferring points of the image with a different component colour. All the colours put together create the final image. Contrary to digital printing, the preparation of an offset press takes a lot of time and requires considerable expense. Therefore, offset printing is economic with high-volume projects, because as the volume increases, the unit price decreases exponentially. Offset technique ensures very high print quality and accurate colour reproduction. Moreover, it offers a wider colour palette - we can get golden, silver or other colours from the Pantone palette, which is very important for complex graphical projects.
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