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L'Oréal Serie Expert is professional hair care that gives your hair the very best. You can choose from different lines, there is a suitable line for every hair type. With the shampoos, conditioners, protective products and nourishing serums you ensure that your hair is in top condition. The L'Oréal brand was developed by professionals and for professionals. They have collaborated with the most expert scientists and artists, working hand in hand in every part of the world. They have tested and selected the best performing technologies so that it is possible to deliver the best performance with every treatment (coloring, bleaching, balayage). Serie Expert underwent a complete metamorphosis in 2017. They have opted for environmentally friendly packaging that is pleasing to the eye. L'Oréal has reduced their plastic use by 13%, which equates to 58 tonnes less plastic per year for packaging.
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