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Gaming providers are putting more and more focus and effort into getting their users online creating a seamless omnichannel experience. The onboarding process for new users may be quite daunting and confusing. Therefore, iGaming providers are looking into applying Service Design as a way to make the whole experience smoother and more enjoyable for the end-user. Symphony Solutions’ Design Office took on this challenging task and created a roadmap allowing for a 60% reduction in user journey steps from the initial intention of placing a bet to creating the account.
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