B2b marketing - Import export

Client Symphony Solutions, Agile and Cloud Transformation company, announced a new branding celebrating its 10 years mark. Company wanted to explore ways to evolve their branding. Ideas and visual expressions had been added over the years, and greater cohesion was now needed. The branding results from one year of preparation – company-wide focus groups to assess, through visual cues and word selection, employees’ own feelings about the company. This was followed by internal and external research to learn lifestyle and leverageable benefits Result Though implementation is still recent, early results show: • higher response by potential clients and candidates on LinkedIn; • brand awareness at 62% in Lviv, Ukraine; • the popular branding video has been viewed by over 53,000 people in the first month. To read the full Case Study, please visit Symphony Solutions website.