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Helping channel partners to develop profitable business models is a major concern for the most successful technology vendors. This interview from our "Channel Insights" series on the topic of partner profitability is with Ed Moore, Director of Channel Development, Western Europe at Microsoft. Ed highlights some of the most important aspects affecting partner profitability, delivering key insights and tips on how technology resellers can optimize their profits.

The ability of technology resellers to differentiate themselves from other resellers is critical for long-term business success. This interview from our "Channel Insights" series is with David English, President at TSL Marketing Inc., a specialist channel marketing agency. In this revealing interview David discusses the best practices used by top performing channel resellers to successfully differentiate themselves in a crowded marketplace.