Launches - Import export

Resembling a boat deck, this large format display uses emotional positioning for the DIY store launch of Living parquet flooring, by HARO. In bringing Riva boats to mind, which symbolize luxury and elegance, the display encourages shoppers to associate the same qualities with the flooring. Attention to detail is what makes this display really stand out.

The impetus for the product presentation at the POS was an online contest with the chance to win a trip to outer space. A giant spaceship made entirely out of corrugated board overlays a pallet display each in the cockpit and the rear part. A large rocket emits real smoke. Two smaller displays resembling rockets and the apparently weightless, floating shelf hangers launch the space mission in retail.