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Germany
The packaging for the Grilly Billy barbecue lighter has in-built handles for easy and convenient carry-out from the DIY store. A viewing window displays the product and provides space for the promotion of a small cookbook that is glued as an on-pack behind the film. An inlay made of Chrowell protects the product by holding it securely in place.
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The back-to-school season pallet decoration for Bahlsen draws a lot of attention in stores with the integrated school bag . This is raffled off in the store and encourages shoppers to participate in the contest. The base remains in the store even after the campaign ends and can be fitted with new brand messages and posters
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