Made up - Import export

This classic wrap-around packaging for Zeiss binoculars is made up of two chambers - one for the binoculars, the other for accessories. As the packaging is opened a scene unfolds, which varies according to the target group: hunters get to see a royal stag, while hikers are presented with a landscape. The image inside is printed on a folded cardboard blank that is easy to exchange. Intended to work as a retail-cum-storage box, the packaging is designed to be opened and closed more than once without being damaged, using a simple tuck-in closure.