Targets - Import export

This classic wrap-around packaging for Zeiss binoculars is made up of two chambers - one for the binoculars, the other for accessories. As the packaging is opened a scene unfolds, which varies according to the target group: hunters get to see a royal stag, while hikers are presented with a landscape. The image inside is printed on a folded cardboard blank that is easy to exchange. Intended to work as a retail-cum-storage box, the packaging is designed to be opened and closed more than once without being damaged, using a simple tuck-in closure.

The wheeled floor standing display unit made of metal with three independently revolving columns showcases 540 children's books in 0.25m2. Wire baskets ensure excellent visibility of the product and provide easy access. Colored MDF baseboards add a lively touch. More books can be placed in the plastic bin at a height at which children can easily access them.

A Shopper Marketing project with Pernod Ricard shows how the spirits category can be organised to be more effective and emotional at the POS. The design of the shelf elements is tailored to different shopper types. Themes with specific images, attractive lighting and colour-based organisation create an eye-catching product presentation. Glorifiers showcase individual products.