Bbq - Import export

The merchandising display for premium barbecue briquettes from Kohle-Manufaktur is the eye-catcher in this otherwise functional DIY store. The retail display-cum-shipping unit that is fully stocked with products is transformed into an attractive secondary display at the POS in a simple step: just open the perforation and fold back the upper part of the display. This creates a second level used for placement of premium barbecue lighting gels. This way the two products that together ensure smoke-free lighting are displayed on one pallet. The poster is part of the corrugated board container and permanently attached to the display.

The packaging for the Grilly Billy barbecue lighter has in-built handles for easy and convenient carry-out from the DIY store. A viewing window displays the product and provides space for the promotion of a small cookbook that is glued as an on-pack behind the film. An inlay made of Chrowell protects the product by holding it securely in place.