Promotional packagings - Import export

With its ability to direct attention to specific promotional elements, packaging plays a significant role in any brand’s 360-degree communication. A great example is this promotional packaging for Lillet. One of 80,000 different promotional codes is printed on the inside of each box, leading consumers to the website and thus into the digital world of the brand.

The whisky from Ballantine stands out as a premium product with the elegant finish of its promotional packaging made of cardboard. The checkered look in matt and gloss varnish brings to mind the Scottish origins of the brand; the brand logo with gold foil embossing underscores its premium nature. A window offers a view of the bottle and glasses inside. It’s also very handy; a carry handle integrated in the packaging encourages customers to pick up the product and carry it home.