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STI GROUP / STI - GUSTAV STABERNACK GMBH
Germany
This secondary display for DeBeukelaer celebrates the joy of biscuits "on tour". The product presentation in the caravan is a perfect fit with the campaign featuring a contest and road show. The length of the display made entirely out of cardboard and corrugated board is adjustable. The result: increased impulse purchases , over 9 million contacts through promotional packs and a significant increase in sales in the promotional period.
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