Are group - Import export

A Shopper Marketing project with Pernod Ricard shows how the spirits category can be organised to be more effective and emotional at the POS. The design of the shelf elements is tailored to different shopper types. Themes with specific images, attractive lighting and colour-based organisation create an eye-catching product presentation. Glorifiers showcase individual products.

The wheeled floor standing display unit made of metal with three independently revolving columns showcases 540 children's books in 0.25m2. Wire baskets ensure excellent visibility of the product and provide easy access. Colored MDF baseboards add a lively touch. More books can be placed in the plastic bin at a height at which children can easily access them.