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Germany
A Shopper Marketing project with Pernod Ricard shows how the spirits category can be organised to be more effective and emotional at the POS. The design of the shelf elements is tailored to different shopper types. Themes with specific images, attractive lighting and colour-based organisation create an eye-catching product presentation. Glorifiers showcase individual products.
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The shelf ready packaging for Opticat enables attractive product presentation on shelves of discount stores. A simple blank ensures secure transportation and stackability of the packaging. The high side panels prevent the pouches from falling over and provide additional space for design.
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