Promotion - Import export

This secondary display for DeBeukelaer celebrates the joy of biscuits "on tour". The product presentation in the caravan is a perfect fit with the campaign featuring a contest and road show. The length of the display made entirely out of cardboard and corrugated board is adjustable. The result: increased impulse purchases , over 9 million contacts through promotional packs and a significant increase in sales in the promotional period.

The corrugated board decoration in the shape of a giant egg promotes the new product range from Milka for Easter. The flat-packed solution has a central curve so that it fits in the handbag of sales reps and is ready for use at the POS in just a few seconds.

Due to its modular design, this product presentation made of corrugated board can be adapted to the most diverse retail requirements - from the size of the set-up area (from one to three meters) to the choice of fittings to the customisation of toppers and number plates with the logo of the supermarket chains. The truck ensured extensive special displays and an increase in sales at the launch.

The product presentation which is a perfect fit with the theme of 'Germany celebrates' encourages shoppers to try out new varieties and flavours. The length of the moving van can be adjusted to the size of the store. Adjustable banderoles, standees and a children's umbrella filled wth loose merchandise complement the festive pallet decoration. A sound module with motion sensors in the roof of the driver's cabin produces tractor sounds, children's laughter and the hooting of a horn.

"Show a loved one that he or she plays the main role in your life and give them a chance to win a guest appearance in a SAT1 Film." The large pallet superstructure with the slogan for the contest campaign and two director's chairs draw the interest of shoppers even from far and encourage them to pick up the product. The secondary display is overlaid with a banderole with a printed stage curtain.

This POS presentation was developed with a focus on the possibility of placing a large quantity of goods and also creating a large communication area. The 1.60m high island display comprises four pallets and stands out for the large-format promotional space.

Resembling a boat deck, this large format display uses emotional positioning for the DIY store launch of Living parquet flooring, by HARO. In bringing Riva boats to mind, which symbolize luxury and elegance, the display encourages shoppers to associate the same qualities with the flooring. Attention to detail is what makes this display really stand out.

December brings the biggest and best countdown opportunities of all, and increasingly adults can join in with some advent fun of their own. STI Group has developed a grown up advent calendar for Jim Beam, designed to sweeten the run-up to Christmas Eve. Twenty-two chocolate bottles with a Whisky praline filling provide a delectable and memorable indulgence for most days of advent.

The product presentation for the Dairy Milk product range in an end-cap display creates a fair-like ambience at the POS. Shoppers take a break at the Mondelez stall and sweeten their shopping experience. The deco-set includes a ceiling dangler and a topper with 3D effects, shelf panels on both sides, printed inlays for the shelf strips and two columns in typical white and purple combination of Cadbury.

This train full of chocolate will set confectionery sales soaring. The Milka POS Display encourages access from all sides. A shelf display is integrated in the driver's cabin, whereas the rail car holds two floor standing display units. The attention to detail ensures an attractive market image and boosts impulse purchases. Depending on the set-up area available in the store, more rail cars can be added to the train.

The impetus for the product presentation at the POS was an online contest with the chance to win a trip to outer space. A giant spaceship made entirely out of corrugated board overlays a pallet display each in the cockpit and the rear part. A large rocket emits real smoke. Two smaller displays resembling rockets and the apparently weightless, floating shelf hangers launch the space mission in retail.

The elliptical poster display comprises few interlocking corrugated board elements linked by a clever mechanism. This ensures a quick setup in stores. Lateral punchouts give Professor Krümel a lifelike appearance at the POS.

As shoppers picture themselves on the beach, they will be more likely to consider sunscreen. Catching the eye from a distance are this real open umbrella and life-sized printed cut-out fixed to the pop display. On closer inspection, still in keeping with the classic beach theme, are the white wooden shelves reminiscent of traditional beach huts.The rollable permanent display is designed for drugstores and pharmacies.