What is europages?

The leading B2B platform europages connects 2.6 million buyers with suppliers, manufacturers, retailers and service providers every month. This makes the service one of the largest digital communication hubs for primarily small and medium-sized enterprises. The B2B network provides access to the most important information on registered companies, including contact addresses and prices. The new message center from europages aims to further optimize this and more interactions between buyers and suppliers.
 

What is the Message Center?

With the Message Center, europages has introduced a central inquiry and lead management system for its users, making it the hub of joint communication. This means that the entire exchange of information between buyers and suppliers runs from one virtual location.

The tool has already been implemented since the end of 2021 and can also slowly establish itself on the sister platform wlw. "The implementation has already proven to be a great benefit for our users, as both buyers and suppliers benefit from a higher response rate. 90 percent of supplier responses to buyer queries are positive. This shows that the feature further enhances the ability of our platforms to perfectly match buyers with suitable suppliers," says Daniel Keller, CTO at Visable, about the project.

The Message Center is a white-label solution and is based on Platform-as-a-Service (PaaS) components from the mobile engagement & communications company Sendbird. This made it possible for Visable to develop digital services for both europages and wlw on a common technological basis for the first time.
 

What are the benefits of the Message Center for buyers on europages?

With the Message Center, Visable wants to transfer the familiar end-user experience from the private environment of the users to their B2B communication as well. This makes it much easier to use the system. Further advantages for users of the Message Center:
 

  • Filter and tagging options provide an overview and help, for example, to sort requests according to importance.
  • Digital documents such as technical drawings or cost estimates can be attached to messages.
  • The sender can see whether his message has reached the recipient.
  • Reply templates allow a quick response to inquiries or quotations.
  • It is possible to integrate team members into the Message Center and thus consult with them internally about transactions.
  • Communication runs via desktop computers as well as mobile devices
     

New functions of the Message Center

The Message Center is continuously improved and adapted to customer requirements. A new, very user-friendly function is the automatic translation of messages into 26 different languages - making language barriers between buyers and suppliers largely a thing of the past.

In addition, users of the Message Center will from now on have the option of being notified of incoming requests via push notification on their mobile device, so that a response is possible within minutes.