brains Spain

... implementation of Quality and Environmental Certifications within the company. Olfactory Marketing aims to awaken consumers' emotions by generating a sensory impact, making them associate a specific brand or product with a feeling, an emotion, or a lasting memory. The smell of freshly baked bread or the aroma of roasted coffee are sensations that evoke emotions in our brains and drive us to make decisions. The emotional connection with a brand plays a fundamental role when making a purchase. Smell is the most powerful sense.