mortars and cements- refractory Italy

... department within the company, accompanied by a continuous improvement of services, products, and commercial policies; alongside an expanded product range over the years, particularly towards more 'technical' products with high taxable value (waterproofing agents, natural lime mortars for green building and restoration, for the restoration of concrete, adhesives, etc.), and with it, the adoption of increasingly effective and efficient marketing strategies that have facilitated penetration into a regional market that has meanwhile become very competitive and crowded with major players.