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Transparent labels - Service Provider - Germany

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OVERW8

Germany

For years, Kristin witnessed the work of other agencies. She became aware that this was the reason she had always implemented marketing projects within the company: Their offerings just did not fit the real needs of an entrepreneur. Too much was missing: in-depth marketing and sales knowledge, conceptual and strategic skills, at least some decent project management, reliability in budgets, independence, the ability to work with the client on an engaging team level, transparence for competent decision making, and, last but not least, either digital or offline competence. So, in 2016, Kristin decided to take a bold step forward and go out there to tackle that gap. The existing competencies of the two companies were to be remarried. From now on, there would be a fair, hands-on and high-quality marketing partner for entrepreneurs, by the name of OVERW8. OVERW8 would become the digital agency serving entrepreneurs in the pragmatic, profound and fair way that Kristin had always wished for her endeavours. The agency’s name “OVERW8” [overweight] was inspired by stock market terminology. Only a stock that has the potential to outperform in terms of company value over time is awarded the label “overweight”. In the U.S., already today stock market evaluations draw on dimensions such as customer value and brand value. So this criterion seemed to be a good landmark for business owners with big plans for their businesses.
BEUCKE & SÖHNE GMBH & CO. KG

Germany

BEUCKEGROUP is a leading group of companies across Europe, active in the area of surface finished, flexible packaging with a tradition and history reaching back almost 260 years. We have been family-run since the very start in 1757, and are now in the eighth generation of family ownership. BEUCKE is synonymous with continuous innovations and further development, enabling us to implement long-term strategies for our customers and for ourselves. We are available to support you every day, with stability and flexibility as well as passion and understanding. We bring together companies across twelve different nations and print 294, 950, 601 square metres using 1317 tons of ink – equivalent to almost ¾ of the total surface of the earth. BEUCKE & SÖHNE GmbH & Co. KG is the holding company of the BEUCKEGROUP. From here, all administrative duties are performed, such as central distribution activities for our four production companies with their respective focuses in terms of printing and surface finishing.

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Transparent labels - Service Provider - Germany

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