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LogoAD-EXCHANGE.FR
France, Paris
Ad Exchange is a trading desk, a platform that automates the negotiation between sellers and buyers of advertising space. These spaces are sold in real-time on the platform. This principle, known as RTB, is now prevalent in the world of display advertising and is integrated into the concept of programmatic marketing. Advertisers connect to the Demand Side Platform (DSP) to engage with publisher...
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