ZOOM DIGITAL AGENCIA DE MARKETING ONLINE

Smart digital signage. Objectives: To influence the customer's purchasing decision at the point of sale with smart digital signage. How we achieve this: By obtaining knowledge patterns from various variables that affect the customer at the point of sale, and based on captured data, we focus actions: for example - Internal company factors such as: stock, sales, products, loyalty programs, reservations, social media, tickets, etc. - External factors such as: income, census, land registry, traffic, weather, news, etc. - Others: facial recognition, store heat maps, etc. Automated smart actions: By cross-referencing the captured data, personalized actions for each customer are created automatically. For example: - Establish predictive campaigns (gender, age, geolocation, census, income, weather, loyalty, etc.) - Create heat maps at the point of sale (audience control for entry/exit, which areas have been visited, etc.) - Cross campaigns, upselling, and stock management (best-selling products/services, products nearing expiration, etc.) - Automated shift management and capacity control - Personalized recommendations - Generate algorithms for intelligent content delivery - Customize instant proposals that assist in making purchasing decisions - Create automated distribution rules based on consumer profiles - Generate revenue through advertising Display personalized content on digital screens.