WERNER MEISTER GMBH

Our design team researched how you could cover your thermoformed packaging using sleeve technology or a heat-shrinkable sleeve. The sleeve provides your packaging with an elegant and sophisticated visual effect, as well as a 360° communication area. This technology applies to specific container shapes and is an alternative to IML (in-mould labelling).

We have devised a sealable container whose design has been carefully studied for round minced meat or breaded products. A specific engraving illustrates the product’s identity. My Homeburger is a dividable container for eating separately and suits a wide range of round meats: hamburgers, chicken burgers, pork burgers, veal burgers, breaded fish, soy bean burgers, etc

This concept is the result of a creative in-house development approach, providing a new packaging solution with the principal goal of offering maximum product visibility. It goes hand in hand with the growing popularity of “packaged” meals in the salad meal market.

There is nothing close to this innovation on the French market. It provides manufacturers in the drinks and snack food sector with a new product concept, opening up the number of possible combinations of cobranded products.