LAROY GROUP

Laroy Group has grown into an international family business in the pet food and supplies market, thanks to the daily commitment of all our employees. Our sales teams in Belgium, Luxembourg, the Netherlands, and France approach retailers and professionals with our complete range of over 10,000 products. Furthermore, we maintain contacts with various wholesalers and retail chains in more than 60 export countries. Our product range emphasizes innovations that provide added value and arise from long-term partnerships with manufacturers from around the world. With our assortment, we aim to guarantee an optimal experience of the relationship between pet owners and their animals. Laroy Group has several strong brands in its portfolio. Under the Duvo+ label, we develop a complete range of accessories for Dogs, Cats, Small Animals, Birds, Fish & Reptiles. Under the Witte Molen brand, we produce food for Small Animals and Birds, in our own production. We produce a unique egg food for birds at another production site in Evergem, Belgium, packaged under the CéDé brand. Additionally, Laroy Group has long been the preferred partner of Trixie and Hagen in Belgium, the Netherlands, and Luxembourg. In Belgium, we are also the exclusive distributor of Eukanuba & Iams, for which a separate sales team is active. Finally, brands such as Whimzees, Thundershirt, JBL, Juwel, Julius K9, Kong, Flexi, Suitical, and many others.