IHR TEAM ANDREAS QUELLE & NORBERT GÜNTHER

Colour, material and shape are sometimes not enough to illustrate the full product identity. Our Marketing and R&D teams studied how we could give your packaging “texture” using surface effects: wood, ceramic, slate, granular, etc. There are many ways in which to personalise your packaging

Our design team researched how you could cover your thermoformed packaging using sleeve technology or a heat-shrinkable sleeve. The sleeve provides your packaging with an elegant and sophisticated visual effect, as well as a 360° communication area. This technology applies to specific container shapes and is an alternative to IML (in-mould labelling).

We have devised a sealable container whose design has been carefully studied for round minced meat or breaded products. A specific engraving illustrates the product’s identity. My Homeburger is a dividable container for eating separately and suits a wide range of round meats: hamburgers, chicken burgers, pork burgers, veal burgers, breaded fish, soy bean burgers, etc

This concept is the result of a creative in-house development approach, providing a new packaging solution with the principal goal of offering maximum product visibility. It goes hand in hand with the growing popularity of “packaged” meals in the salad meal market.