Pasticceria Aroma, brand identity and sustainable retail design

Starting from the project brief, HENRY & CO. has developed a new coordinated image for the Aroma pastry shop, translating stylistic and sustainability elements into the brand, packaging, and retail design of the venue, enhancing the refinement and authenticity of one of the most appreciated pastry shops in the Verona province. Aroma is a well-known pastry shop in the Verona province with over 20,000 followers on Facebook and boasts a 4-star rating out of 5 from more than 700 reviews. Throughout its years of operation, Aroma has managed to innovate the landscape of Veronese pastry shops with an American approach to pastry, focusing on extreme customization and creative presentation of desserts. Aroma has decided to rely on HENRY & CO. to rethink its image with a new sustainability philosophy: from brand identity to packaging and retail design, HENRY & CO. has redesigned every aspect.