Brand identity and Packaging for YouSea: cleaning sustainably

The problem of plastic in the oceans is a highly discussed topic today. Single-use items have changed our lives, placing us in a comfort zone that has not taken into account the consequences. Designed to be a long-lasting material, it does not dissolve in water; instead, it breaks down into smaller pieces, contributing to the generation of microplastics that are impossible to recover. Every year, 369 million tons of plastic are produced, which amounts to 53 kg for every inhabitant of the planet. Of the total amount of plastic produced, only just over 20% is recycled or incinerated, while most ends up in the sea. Today, there are over 150 million tons of plastic in the oceans, causing one and a half million casualties in the animal world, including fish, birds, whales, and turtles. The advancement of this system will lead to having more plastics than fish in our oceans by 2050. This plastic also reaches us, as on average.