BENOIT PROMOTION

Benoit Promotion is specialized in the production of popcorn using the wet method for cinemas. Thanks to an original manufacturing process (the corn is not popped with oil and sugar but rather dry) and a unique recipe, Benoit popcorn has become the benchmark in the cinema circuit. To provide a complete service to its clients, Patrice Benoit, in collaboration with his partner Laurent Lelimouzin, established the subsidiary Cine Distribution in 2001, a wholesaler of beverages and confectionery for shows. These two companies are leaders in the cinema market and are among the most prestigious references, including circuits such as Europalaces, UGC, CGR, Kinépolis, Soredic, Cinemovida, and many independents from single-screen theaters to multiplexes. They are also expanding their presence in performance venues (Parc des Princes / Villeurbanne) and amusement parks (Marineland / Disneyland Paris) by partnering with SNELAC.