On strategy - Import export

A major reason for failure by foreign start-ups and large corporates alike, who try to enter a foreign market, is their failure to understand that all markets are not the same. Assuming that because your products or services sells well in your home market, they will also sell well in any foreign market. Quite often the research they base this on is tainted by their own bias and a belief that by simply duplicating what they do at home they can succeed abroad. Using an outsides consultancy who is based in the local market takes away that bias. The team at Evestico have many years’ experience of international marketing, so when it comes to the UK they understand the many pitfalls foreign company selling into the UK can make. In addition, entering a new market poses many strategic challenges since the company needs to understand not just the market’s width but also its depth.

A successful country or state trade strategy is one that enables a country to increase its exports, expand its market access, and improve its competitiveness in the global marketplace. A successful state trade strategy should be aligned with the country’s economic goals and take into account its strengths and weaknesses. Evestico has unrivalled experience in the growth sectors of Industrial Automation, CleanTech and GreenTech. As such, we can provide complete state trade strategies for your Ministry of Foreign Affairs, based on your goals in these target markets, including concrete actions and steps to not only establish a foothold but also grow your share of exports into the UK