Tube Applications - Cosmetics

Cosmetic packaging today is expected to provide a long shelf life without any loss of quality of the product. Cosmetic manufacturers are also aware of the fact that the packaging has to be attractive because this is an important factor in the consumer's purchase decision process. An important requirement for cosmetic packaging is not only to keep the oxygen out and the perfumes and active ingredients in, the active ingredients may not lose any of their valuable action during the use of the product. Furthermore, the tube has to be easy to squeeze until it is completely empty while it always returns to its original shape after use, which is important from an aesthetic point of view. A tube package can either be left transparent or decorated with an attractive high-quality print that easily catches the eye of the consumer at the retailer's and that adds to the overall luxurious appearance of the product. Therefore, it is important that the print does not lose any of its glossiness and ni