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INSTITUT FÜR MARKTPSYCHOLOGIE MANNHEIM PROF. DR. GERT GUTJAHR GMBH
Methods of Trade Data Research
Methods of Trade Data Research
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Controlled Market Test – Measuring the Impact on Sales Realistically
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INSTITUT FÜR MARKTPSYCHOLOGIE MANNHEIM PROF. DR. GERT GUTJAHR GMBH
P 4, Nr. 1, Mannheim 68161
Germany
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Europe
Founded:
1948
Employees:
5-9
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Methods of Brand Research
Currently, approximately 50,000 brands and their products or services are offered in the German market.
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Customers often make their decisions at the POS intuitively based on implicit decision-making processes, without spending much time at the shelf.
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Qualitative Methods
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Similar products
1/6
Methods of Brand Research
Currently, approximately 50,000 brands and their products or services are offered in the German market.
DE-68161 Mannheim
Methods of Shopper Research
Customers often make their decisions at the POS intuitively based on implicit decision-making processes, without spending much time at the shelf.
DE-68161 Mannheim
Qualitative Methods
Qualitative research is characterized by a high degree of openness and communicativeness.
DE-68161 Mannheim
Methods in Concept, Product, and Packaging Research
Products must deliver what buyers desire...
DE-68161 Mannheim
Apparative Procedures
The Apparative Tool of Market Psychology...
DE-68161 Mannheim
Quantitative Methods
High quality standards from collection to analysis...
DE-68161 Mannheim
INSTITUT FÜR MARKTPSYCHOLOG...
Methods of Trade Data Research
Contact supplier
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