... software, which can facilitate both simple and particularly complex analyses. QUALITATIVE RESEARCH: • Focus groups • In-depth individual interviews • Semi-structured personal interviews • Brand and product image and concept • Brand Awareness • Desk Analysis • Ethnographic research • Mystery Shopping. QUANTITATIVE RESEARCH: • Market research • Opinion polls • Exit polls and electoral projections • Customer Satisfaction • Customer Loyalty • Media research (TV - Radio - Cinema). OTHER METHODOLOGIES: Mystery Shopping, Geomarketing Analysis.

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