... software, which can facilitate both simple and particularly complex analyses. QUALITATIVE RESEARCH: • Focus groups • In-depth individual interviews • Semi-structured personal interviews • Brand and product image and concept • Brand Awareness • Desk Analysis • Ethnographic research • Mystery Shopping. QUANTITATIVE RESEARCH: • Market research • Opinion polls • Exit polls and electoral projections • Customer Satisfaction • Customer Loyalty • Media research (TV - Radio - Cinema). OTHER METHODOLOGIES: Mystery Shopping, Geomarketing Analysis.
Italy, BOLOGNA
234km
...- Surveys on Exhibitors/Visitors of trade fairs, - Customer Satisfaction Surveys, - Market segmentation studies, - Target identification, - Competitive positioning analysis of products, brands, services, and fairs, - Evaluations of communication campaigns, - Studies on the brand image of brands, companies, and fairs (Brand Image), - Analysis of product packaging, names, and logos of products, services, and companies (name, label test), - Permanent observatories, - Opinion polls, mass data entry, and creation of marketing databases. www.nets.it...

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