Idea generation - Finding the best ideas that match your business goals

Ideation starts with understanding your business plans and goals as well as your capabilities, strengths and restrictions. Then we take a look at market trends, competitors products and best practices in your field and in similar areas. We analyse this information, then let our minds free and create ideas. During this process, we find insights and identify opportunities. How do we decide which ideas are good? - Feasibility: Is the idea risky for engineering or requires complicated processes? - Desirability: Are the target customers excited about the idea? - Viability: Will the customers choose this idea over competing products? - Time needed to get to market: Does the product need lots of certifications or the lead times are long? - Investment: Are the development costs too high? - Novelty: Does the idea fill a gap in the market? - Brand consistency: Does the proposed product fit into your current portfolio? - Gut feeling: Are you enthusiastic about the idea?