PROTEIN PROMOTIONTECHNIK INTERAKTIV EVA WEGNER

Eva Cornelia Wegner, as a professional advertising specialist, founded this company in 1984 with her first partner and continued to run it alone after their separation in 1993. The focus was particularly on providing the advertising-driven economy, both nationally and internationally, with event modules that convey learning content in a playful manner to introduce new products. The goal was to capture the interest of the audience and to convey content to consumers and trade visitors in a playful way, ensuring that it remains memorable through corresponding winning opportunities. Similar to an architect, we create new action modules for and with our clients and develop ideas for their implementation, which are then produced in three dimensions. Our offerings include: electronic light displays, computer-controlled touchscreen animations, programming for quiz game solutions, electromechanical game implementations, mechanical games, spinning wheels, or pen/ball mazes, etc. In the meantime, so many standards and extremely popular interactive devices have emerged that we can rent and lend them out on a targeted and short-term basis. Our special strategy is to produce in the "CI" of our clients, so that the event game clearly points to the company that is using the action game. The game concept should perfectly reflect the advertising theme being pursued. When the company was founded, the term "EVENT" did not yet exist. We spoke of sales promotion or game actions at the point of sale. Promotional actions were particularly lively for the cigarette industry. The Marlboro campaign became a milestone as we produced an XXL cigarette box with 7 burning cigarettes that functioned as a game with buzzers. Or when the border opened in Berlin, a three-dimensional map of Germany, 3 meters high, 2.50 meters wide, and 50 cm deep, was immediately produced, representing the 16 federal states at the Green Week in Berlin with sound and light. A blinking map of the federal states served as a giant slot machine where 16-23 food producers showcased their products as prizes. We are a small company and want to remain one. This allows us to maintain the flexibility to implement almost all new concepts into a playful action. We aim to offer a creative service that makes even short-term appearances appear highly individualized.