CAPRI-SUN - LEMON RELAUNCH

More than 110 countries enjoy Capri-Sun. The fruity-sweet drink in its silver pouch has been delighting fans for almost 50 years – a true cult beverage. Nevertheless, the flagship product of the family-owned Heidelberger Wildwerke is keeping up with the times and has relaunched just in time for summer with the sparkling new flavor Capri-Sun Lemon – complete with a must-have scented tattoo. THE TASK: RAIN LEMONS INTO STORES And of course, to boost the sell-out at the POS. Quite simple when the listing talks are in progress. How? We know. THE IMPLEMENTATION: FRAGRANT PROMOTION Not only do we charm buyers with the citrus scent of Capri-Sun Lemon, but also with the fragrant sales folder in the shape of a Capri-Sun pouch (both analog and digital) and relaxing squishy fruits. But it’s also fragrant at the POS: promotional pallets and glass window stickers exude the Capri scent. Since we always go the extra mile, the scent can also be found on-pack on the Capri-Sun Lemon cartons: scented flash tattoos for kids.